So what happens next? Is this the end of a process, the beginning, something in the middle? It all depends on what kind of band you are and what you want out of your career. Some bands just love making new music, so the release of a cd is pretty much the end. You finish the album, get the word out that its available, and move on the the next one. The amount of promotion you do I guess depends on how much energy or money you have for it. Once you've told people it's available you get right back to making new music.
On the flip side the album release is just the beginning. You get it out there, push the promotion, set up a tour. You play as many shows as you can hoping to collect some new fans along the way. I suppose the bigger you get the more this second option is what you do. Bigger bands have the resources to mount full scale tours. For the most part bands in this mode don't even think about recording for a year or two.
I think we'll try to hit a mark somewhere in the middle. As part of growing as a band I think the balance shifts around. We can justify more advertising but not a full scale tour. Hopefully more shows but we won't be putting off writing and recording new music to make time for shows. I'm sure we'll find a balance. I know for a fact it won't take 5 years to release the next one.